Senior Advisor, Transformation & Tech
So-Young has over 20 years of experience across strategy, leadership, transformation and technology. She is currently the Founding Chairman of Awaken Group, a human-centered transformation design firm, and the Founder & CEO of Gnowbe, a microlearning creator tool for content designers to design more effective shared experiences which help people perform, engage and learn better.
With her background at McKinsey, Citigroup, and as an entrepreneur and executive coach, So-Young has been a strategic advisor to global leaders across the US, Asia, Europe, Middle East and Africa. She has been a Young Global Leader by the World Economic Forum since 2014 and is a regular speaker and attendee of Davos. So-Young is the author of Inside Out, and speaks regularly on multiple platforms including WEF, Davos, TEDx, Drucker Forum, etc. She is on the boards of Young Professionals' Group and founding member of SEA Founders.
So-Young holds a Bachelor of Arts with Honours from the University of Pennsylvania and a Master of Business Administration from Harvard University.